The University of Cambridge wanted a new way to engage with prospective applicants arriving in the city for their Open Days or dropping in during the year.
Working with the Admissions Department, City-Insights created a comprehensive to-mobile user experience with layers of information about courses, colleges, accommodation, facilities and useful talks and events. Our Platform worked with Google Maps to help the visitors find their destinations across the University’s very dispersed campus sites, and was heavily used during the 2013 and 2014 Open Days.
"City-Insights makes a very useful addition to the traditional printed Open Day program, and offers our visitors a unique and engaging way to navigate the event and plan their day."
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