Jorvik Viking Centre

Queuing for popular exhibitions is a fact of life, but why make it boring? City-Insights teamed up with Jorvik Viking Centre for a new approach to this great British tradition.

Using interactive signs along the queue route, the Coppergate Alive exhibition of Viking artefacts allowed visitors to explore key objects they would see inside. The to-mobile content used high-quality images, plus expert views on how they were made and used. Depending on the queue length, visitors encountered ten objects, along with a kid’s trail.